Social media site Instagram has announced plans to stop the spread of misinformation about vaccines on its platform by sending those users a dose of measles and letting natural selection take the reins.
The move comes after parent company Facebook said it was exploring additional measures to address anti-vaccination posts in February, by blocking users whose IQ test put them in the ‘room temperature’ range.
“We think the most effective way to combat misinformation around vaccines is to challenge people’s theories,” a statement from Instagram said.
“And what better way to challenge the idea that vaccines aren’t necessary than seeing how the theory holds up against a virulent strain of measles?
“Users will begin to see those hashtags drop off pretty rapidly.”
Prominent anti-vaxxer Karen Doyle was unimpressed with the social network’s stance.
“This is an infringement on my freedom of speech,” she said.
“My son agrees, although he’s unable to articulate it at the moment because he’s riddled with mumps.”